*Client
Political research associates (PRA) is a research and Strategy center that works to equip frontline social justice organizations with the information they need to block antidemocratic forces and build a just future. For the last 40 years they have produced in-depth analysis of authoritarian forces in the U.S. and abroad.
*Brief
As senior Communications Coordinator at PRA, I frequently create and design content for our social outlets. The goal of these posts are to break down or research into digestible and intriguing snippets that encourages our audience to engage on our website and socials.
*DESIGN DECISIONS & CONSTRAINTS
These designs are often made within a quick turn around of two to six hours depending on the length of the source material and the type of content that is being produced. I make design decisions based on our brand's colors and visual style and open source imagery. Our palette is bold and colorful and my design directive is to engage with the palette in a way that maintains appropriate tone and entices our audience.
*PROGRAMS USED
Canva
*Process
This process start with balancing choosing the articles we'd like to promote on social media based on what is going on in the current news cycle and what our research is best suited to address. Once the social calendar is set. I will read through the article(s), highlight and copy parts that I think make the most intriguing narrative. Once the copy for the post is sellected I'll search open source imagery and upload them into canva, Layout the text and proceed to design a post using our brand pallete.
Carousels
I've selected some of my favorite carousels that I've worked on in my tenure at PRA.
I've selected some of my favorite carousels that I've worked on in my tenure at PRA.
Cve and the War on Terror
*Source Material
*Design Themes
- Surveillance
-Resistance
-containment of communities
-military colors that also resemble a desert landscape
-Resistance
-containment of communities
-military colors that also resemble a desert landscape
